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Monument bank

Monument bank

Taking Monument from £1.2Bn to £7Bn in savings. A brand evolution for the mass affluent. Redefining a premium banking experience for professionals, ensuring clarity, simplicity, and a brand strategy that drives real impact.

Taking Monument from £1.2Bn to £7Bn in savings. A brand evolution for the mass affluent. Redefining a premium banking experience for professionals, ensuring clarity, simplicity, and a brand strategy that drives real impact.

Client

Monument

Services

Brand Design Art Direction Graphic Design

Industries

Financial Services

Date

2025

Homescreen with open bottom drawer
Homescreen with open bottom drawer
Homescreen with open bottom drawer
App Measure Weight Screen
App Measure Weight Screen
App Measure Weight Screen

A brand poised for growth, but in need of clarity.

After four years of growth, Monument needed alignment across product, marketing, and internal teams. The challenge was to distill Monument to its core essence while ensuring it stood out in the financial sector.

After four years of growth, Monument needed alignment across product, marketing, and internal teams. The challenge was to distill Monument to its core essence while ensuring it stood out in the financial sector.

A transformation with tangible impact.

A transformation with tangible impact.

• £1.2Bn → £7Bn in savings post-rebrand. • Trustpilot score: 4.8 (800+ reviews). • "Extremely well thought user experience coupled with beautiful design aesthetic makes this company a joy to use." - Chris W.

• £1.2Bn → £7Bn in savings post-rebrand. • Trustpilot score: 4.8 (800+ reviews). • "Extremely well thought user experience coupled with beautiful design aesthetic makes this company a joy to use." - Chris W.

This project was about more than just design – it was about reshaping how Monument connects with its audience. By aligning business strategy with creative execution, we built a brand that delivers not just promises, but real results.