MindGym

MindGym needed a clear and creative way to express their mission: transforming behaviour at scale through the science of psychology. I led the creative development of Wellworking, a 90 page whitepaper on workplace wellbeing. We translated complex behavioural research into a thoughtful, visual editorial experience. From tailored data visualisations to structured layouts, typograms and infographics, every element was designed to feel playful, human and accessible.

MindGym needed a clear and creative way to express their mission: transforming behaviour at scale through the science of psychology. I led the creative development of Wellworking, a 90 page whitepaper on workplace wellbeing. We translated complex behavioural research into a thoughtful, visual editorial experience. From tailored data visualisations to structured layouts, typograms and infographics, every element was designed to feel playful, human and accessible.

Client

MindGym

Services

Editorial Design Brand Design Motion Illustration

Industries

Professional Training and Coaching

Date

2023

Beyond editorial design, I played a key role in motion storytelling, co-developing animations and assisting in the creation of the launch video for Performa, MindGym's coaching app. Throughout the project, I also expanded the illustration library, building a scalable set of visual assets aligned with MindGym's intelligent, human centred tone.

To increase creative efficiency and elevate brand consistency, I introduced Figma and built a flexible design system for digital and social content. These touchpoints helped amplify key messages across channels and brought energy and clarity to the brand's evolving suite.